Scheduling and routing
End-to-end booking, availability, qualification, assignment, rescheduling, and outcome workflows designed around real sales operations.
A revenue operating system built around the real sales workflow
A production platform connecting lead capture, qualification, scheduling, CRM activity, sales outcomes, attribution, billing, and operational reporting.
Embedded technical partner across architecture, product engineering, production reliability, and team enablement.
View live productSee the brand. Then see the system behind it.
Public brand view. Private customer data and internal operations are intentionally excluded.
01
Sales teams were flying blind.
Bookings were in one place. Calls in another. Follow-up happened when somebody remembered. Reporting arrived late and nobody quite trusted it.
02
Put the whole funnel in one place.
Lead in. Call booked. Rep assigned. Outcome tracked. Follow-up sent. Revenue attributed. One system, start to finish.
03
Now the system does the chasing.
Reps know what to do. Managers know what is working. Customers get a better experience. The team can keep building without starting over.
What I actually built.
Embedded technical partner across architecture, product engineering, production reliability, and team enablement. These are the systems and foundations I directly shaped, built, repaired, or brought into a dependable delivery model.
CRM and activity truth
Normalised provider activity, rep identity, dispositions, follow-ups, and attribution into dependable product-level contracts.
Analytics and decision support
Operational dashboards and lifecycle views that separate activity, engagement, conversion, revenue, and the actions teams need to take next.
Customer-facing platform
Organisation-aware branding, public booking experiences, permissions, billing, and configuration without leaking platform or customer data across boundaries.
Integrations and automation
Calendar, CRM, payments, communications, advertising attribution, and AI-assisted workflows connected through explicit contracts and idempotent processing.
Production engineering
Observability, performance work, schema discipline, testable UI states, deployment checks, and incident-focused operating practices.
The foundations that hold up after launch.
01
Multi-tenant product architecture
02
Typed data and API contracts
03
Provider-safe integration boundaries
04
Role and organisation permissions
05
Observability and performance
06
Automated testing and release discipline
07
Runbooks and team ownership
Tell me what is stuck.
I will tell you what is actually broken, what I would build, and whether I am the right person to do it.
Email me