Lessons from the build.
Real stories from 15 years of shipping production software. No theory. No fluff. Just what actually works.
Cognitive Debt, The Crisis Nobody Sees Coming
Your team's AI-generated code is clean. Tests pass. It ships. And nobody on the team can explain how it works. That's not technical debt. That's something...
ai reality checkLLM-Generated Code Is Creating a New Kind of Technical Debt
66% of developers say their biggest AI frustration is code that's almost right, but not quite. And here's the thing , 'almost right' is more expensive than...
build decisionsWhy Your $50K Software Build Became a $200K Nightmare
You paid $50K to build your software. It worked. Users signed up. Then 6 months later, you're being told you need another $150K to fix it. What the hell...
build decisionsI've Rebuilt 12 Failed Software Projects: The Pattern Is Always The Same
I've rebuilt 12 failed software projects. Different industries. Different budgets. Different teams. The pattern is always the same. Five steps. Every single...
build decisionsWhy "Cheap Software" Is the Most Expensive Decision You'll Ever Make
Everyone shops on price. $5K no-code. $15K offshore. $25K freelancer. $50K mid-range agency. Every one of them looks like a deal. Every one of them costs you...
build decisionsWhat Your Developer Will Never Tell You
Your developer is lying to you. Not maliciously. Not even consciously. But there are things they will never volunteer, things that are costing you months,...
build decisionsStop Building MVPs: Build This Instead
Everyone tells you to build an MVP. Build it cheap. Build it fast. Validate first. And it makes total sense, until six months later you're staring at a...
ai reality checkYour Company Needs Three AI Strategies (You Probably Have Zero)
Every company I talk to has an AI strategy. Product AI. Cool. But that's one out of three. You're missing two-thirds of the opportunity. And your competitors...
ai reality checkVibe Coding Is Dead. Karpathy Just Named What's Next.
Six months ago, I called vibe coding the most dangerous trend in software. People told me I was overreacting. Last week, Andrej Karpathy, the guy who...
engineering velocityThe 3 Silent Killers of Engineering Velocity
You think your product is moving slow because you don't have enough engineers. So you throw money at the problem. You hire another developer, then another. And...
ai reality checkAI Didn't Make Me a 10x Better Engineer. Discipline Did.
Everyone's talking about how AI makes engineers 10x more productive. That's bullshit. AI didn't make me faster. It just removed every excuse I had for staying...
build decisionsThe $75K Playbook: How We Ship Production Software in 90 Days
Every agency will tell you what they build. Nobody shows you how. Today I'm giving you the entire system. Five phases. Real case studies. Exact pricing. This...
service business opportunityThe $4 Trillion Market Nobody's Building Software For
There's a $4 trillion market that traditional software completely ignored. Too small, too fragmented, too labor-intensive. But AI just changed everything. And...
build decisionsI Built Software for Shopify & Brex. Here's What $30K Actually Buys You in 2025
Agencies will charge you $150K for an MVP. No-code bros will promise you $5K. I've built software at Shopify and Brex handling billions. Here's what custom...
service business opportunity7 AI Tools Every Service Business Owner Should Be Using
If you're running a service business and you're NOT using AI to save yourself 15-20 hours a week, you're working way harder than you need to. Here are the 7 AI...
ai reality checkWhy AI Won't Replace Engineers (But Will Replace How You Build Software)
Everyone's freaking out about AI replacing developers. They're asking the wrong question. AI won't replace engineers, but engineers who use AI will replace...
build decisionsI've Seen $400K Software Projects Fail. Here's The Pattern Nobody Talks About
I've watched 47 software projects fail. Different industries, different budgets, different teams. But every single failure followed the same pattern. And it...
engineering velocityWhy Your Dev Team Builds Fast But Ships Slow
You hired good developers. They're busy all day. But somehow, nothing ships. Features take weeks when they should take days. You're drowning in status updates...
engineering velocityOne Skilled Engineer With AI Agents Replaces Your Entire Dev Team
Every company I talk to is hiring more engineers. Bigger teams. More standups. More coordination. And they're shipping the same speed they were two years ago....
Folded Shirts Origin Story
I dropped out of law school after two months, folded t-shirts at Jack & Jones for five years, and now I build software used by millions at companies like...
service business opportunityManual Process Costing $1,600/Day
If you're still delivering your service manually, you're losing $1,600 per day. Not because you're bad at what you do - but because every hour you spend...
build decisionsWhy Your $100K Software Project Failed
I've watched founders burn over $400K building the wrong thing. Not because their developers were bad. Not because the idea was wrong. But because they skipped...